RETAIL DESIGN

Date: 2 week session
Course language: English
Cost: 3000 euro
Credits: 2 ECTS credits Contract Hours 50 hours
Please note: 3 weeks session option available with 1 week of
Interior Design for retail
Cost: 5000 euro
Credits: 3 ECTS credits Contract Hours 75 hours

COURSE DESCRIPTION
In the contemporary contest, fashion is increasingly linked to
the experience of buying and the store layout help to generate
business. The course will introduce studentes to the visual
communication languages that have been developed in contemporary
fashion stores. Students will learn not only spatial design:
the store layout and showrooms but also communication graphics,
visual merchandising, branding, emerging lifestyles, culture
and the latest concepts in design. This course will help students
develop a critical awareness of the fashion retail spaces, and
how they are managed as well as will improve the ability to communicate
design ideas and concepts in the retail spaces.
Note: It is highly recommended that students be equipped with
a personal laptop for design projects.

SUBJECT
a) Interior design for retail (1 week extra available)
• History of Retail and contemporary fashion stores
• Interior elements and construction
• Color & light in the stores
• Digital drafting
• Contemporary materials and finishes
b) Analysis of stores in Florence &Milan
c) Fashion Retail layout
d) Communication& presentation essentials
e) Branding
f) Visual merchandising
g) Consumer lifestyle & behaviour

ADMISSION
The course prepares professionals to coherently and effectively
fashion retail space and guide projects from conception to execution.

METHODOLOGY
Learning by doing: a mix of theoretical lessons, field trips and
practical workshops, seminars and fairs

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